Interesting data on direct mail.
According to the Data and Marketing Association, direct mail is making a comeback because marketing plans are reaping rewards when direct mail is included in the mix:
- Up to 90% of direct mail gets opened
- The average lifespan for direct mail is 17 days - versus 17 seconds for email.
- At a return on investment of 112%, direct mail beats out email and social marketing
I found this extremely interesting and thought you too.
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Interesting information. Thanks for sharing.